|
週次 |
日期 |
單元主題 |
|
Week 1 |
2/21 |
Intro: What Is Strategy? - No assignment |
|
Week 2 |
2/28 |
NO CLASS - public holiday |
|
Week 3 |
3/07 |
External Analysis - Aircraft + The Five Competitive Forces That Shape Strategy |
|
Week 4 |
3/14 |
Positioning Strategy/ Macro Environmental Factors - Apple |
|
Week 5 |
3/21 |
Internal Analysis - EHarmony + The Core Competence of the Corporation |
|
Week 6 |
3/28 |
Resource Dynamics - Samsung |
|
Week 7 |
4/04 |
NO CLASS - public holiday |
|
Week 8 |
4/11 |
Individual Coaching & Project Discussion |
|
Week 9 |
4/18 |
presentation |
|
Week 10 |
4/25 |
What Is Corporate Strategy? - From Competitive Advantage to Corporate Strategy. Managing The Multibusiness Company: Strategic Issues for Diversified Groups |
|
Week 11 |
5/02 |
Horizontal Diversification - Disney |
|
Week 12 |
5/09 |
Vertical Integration - Opec Plastic |
|
Week 13 |
5/16 |
Better Off Test - Disney/Pixar |
|
Week 14 |
5/23 |
Globalizing and Firms' Strategic Mindset - Global Wine War 2015 + Group Assignment: Failure Case of MNE’s Entry into China (PPT slides: 3 pages by May 20, + 5 mini presentation: Viacom, McDonald, Danone, Heineken, Cardinal health) |
|
Week 15 |
5/30 |
Strategy & Context - Uber in Asia |
|
Week 16 |
6/06 |
Quiz |
|
Week 17 |
6/13 |
Presentation |
|
Week 18 |
06/20 |
Course Wrap-Up |